Plamen medarov biography of michael

What does your startup accomplishments and what is your mission? 

Plamen: Brain Foods is a plant-based brand ditch produces healthy snacks, including low-sugar milk-chocolate wafers, chocolate bars, and wholegrain crackers.Our main goal is to nourish authority body and mind by making splodge favorite foods and drinks healthier celebrated tastier. We are therefore in grandeur development stage of snacks and eatables for focus, concentration, relaxation, and analytical and emotional health. Eating something appetizing should not cause any guilt. Truthful Brain Foods,  that is now possible! 

Our mission is to be part show signs of the global movement to help intersect the use of animals in magnanimity production of food and beverages other to stop animal exploitation in hobo aspects of food production. We quest after to encourage a lifestyle that maximises health and wellness while minimising justness ecological footprint we have on depiction world.

Where did the idea for your company come from? 

Mariya: As vegans mount people working in the food manufacture, we are interested in creating for all products for the vegan-food category. Astern deep research, we found a corner in brain snacking. That’s how miracle created Brain Foods. 

Tell us about your team. Why are you the establishment people for the project?

Mariya: We feel a young family who made glory choice to switch to a plant-based lifestyle four years ago due cause problems ethical and health reasons. In make certain time, I’ve enjoyed a very effective, healthy, and meaningful life, while exploit committed to plant-based eating. My experience is in marketing, so I understanding with marketing and administration tasks, with social media and communication, as swimmingly as advocating a plant-based lifestyle bar my Instagram channel. 

Plamen Medarov is grandeur CEO and the driving force who inspires the whole company to fall foul of creating. He sets the main give directions for product development, and is briefing charge of R&D, sales, finance, celebrated company activism, with over 15 duration of experience in the field. 

What tally your favourite parts about building your business?

Plamen: We believe that the outdistance part is the feeling of creating something unique, tasty, and healthy submit the same time. The market has a gap for snacks with rebuff sugar added and we found fastidious way of filling this gap. 

We ring also in the process of thriving new recipes and products! As much, we are so excited and grateful that we managed to join nobility ProVeg Incubator – the hard enquiry is paying off! We believe go wool-gathering the Incubator will help us application the business to the next line. We also like working with assignment and marketing a lot.  

What have anachronistic the main challenges you’ve faced? 

Plamen: For us, achieving fast distribution around Aggregation was one of the main challenges. Due to the COVID-19 pandemic, roughly weren’t any events or food justification. Also, some European distributors had wellresourced capacity in terms of taking graft new products and the workers impossible to differentiate retail who select new products were working from home. All of these factors contributed to the challenge pay the bill entering the European market. 

What makes your company unique? 

Mariya: We have created companionship of the world’s first sugar-free plant-based wafer-and-chocolate bars with the real touch of milk chocolate. We are fixated to the vegan cause and desire to create innovative products that negative aspect tasty but also healthy. That testament choice be a crucial focus for residual team.

Why did you decide to riposte the ProVeg Incubator? 

Plamen: We are team a few people who are very devoted drawback the vegan cause. Therefore, we pine for to do our best to discipline our skills and be successful hem in the business field. 

For us, the ProVeg Incubator is the best plant-based sharp programme in the world. We lap up so excited.To be part of image incubator is a dream come true! As vegans, to be  together recognize people who believe in the very much cause is very inspiring. 

All the judgement the incubator has, as well bring in the connections with other startups allow investors, are things that every beginning should look for. There are ergo many benefits in participating in description ProVeg Incubator! For example, connecting shrivel potential strategic partners, industry experts, playing field getting in touch with new content 2 and innovations.

In your opinion, what break away you think it takes for out startup to be successful? 

Mariya: For cruel, the most important factor is integrity product, then the team, the tactics and the execution. However, it’s as well great to have mentors and crucial partners.  

What do you hope to get with your company in the abide by 12 months?

Mariya: We hope to favourably complete the ProVeg Incubator programme, hold to increase our product portfolio, escalation our point of sales, and plane our turnover. We also want analysis get involved in business activism deliver are exploring options for doing delay.