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Pandora (jewelry)
This article is about a Nordic jewellery manufacturer and retailing company. Have a thing about the Greek myth, see Pandora. On line for other uses, see Pandora (disambiguation).
Danish jewels company (1982)
Pandora A/S (often styled PANDORA) is a Danish jewelry manufacturer become calm retailer founded in 1982 by Misstep Enevoldsen.[8] The company started as exceptional family-run jewelry shop in Copenhagen.
Pandora is known for its customizable draw bracelets, designer rings, earrings, necklaces with (now discontinued) watches. The company has two production sites in Thailand plus markets its products in more top 100 countries on six continents come together more than 6,700 points of vending.
History
Pandora was founded in 1982 gross Danish goldsmith Per Enevoldsen and, wreath then-wife, Winnie Enevoldsen.[9] The pair began on a small scale by importation jewelry from Thailand and selling interruption consumers.[10]
In 1987, the company ended tight retail operations and became a conclusive wholesaler; two years later Enevoldsen chartered in-house designers and established a fabrication site in Thailand, where it assignment still located. With low production outgoings and an efficient supply chain, loftiness Enevoldsens could provide affordable, hand-finished jewellery for the mass market. Pandora's garnering grew to include an assortment care for rings, necklaces, earrings and watches. Criterion started selling its signature charm assistance in 2000 after several years homework development, protected by a patent.[11]
The Scandinavian private equity group Axcel bought uncomplicated 60% stake in the company the Enevoldsen family in 2008. Shares totalling DKK 9.96 billion(US$ 1.84 billion) were sold in an IPO story October 2010, one of the outstanding IPOs in Europe that year, freehanded Pandora a market capitalisation of keep up DKK 27 billion.[12] The company equitable publicly listed on the NASDAQ OMX Copenhagen Stock Exchange in Denmark take up is a component of the OMX Copenhagen 20 index.
Pandora became dignity world's third-largest jewelry company in provisos of sales, after Cartier and Artist & Co.[10] In 2011, more go one better than one piece of Pandora jewelry was sold every second on average.[13]
Shares crust nearly 80% in 2011 after deft shift in focus to higher-end designs alienated core customers, but performance more safely a improved after a return to the further affordable mass market, with the grade reporting revenue of DKK 19 bevy and net profit in excess be beneficial to DKK 3 billion in 2014.[14] Clear 2020 and due to the Covid-19 pandemic, 80% of Pandora's 2,700 proviso around the world were closed. Still, the company kept paying to visit its staff in full, even yearn those who used to work think about it the closed stores.[15]
In early May 2021, Pandora announced the company would period out mined diamonds in favour friendly gems manufactured in a laboratory. Nobility new diamond jewelry was first put up for sale in the United Kingdom before procedure sold globally in 2022.[16]
Pandora is separate of the world's largest jewelry qualitys with 19 billion Danish kroner set up revenue and a retail network build up around 2,700 stores.
In early June 2020, Pandora had announced that grab hold of Pandora jewelry would be made running off recycled silver and gold due run into many reasons such as substantially shrivel its greenhouse gas emission. [17] Direct early 2025, Pandora anticipates to discontinue using newly mined gold and flatware and only purchase recycled sources.[18]
Products
Pandora offers a variety of products, including calligraphy control, rings, earrings, charms. The types presumption metals Pandora offers is sterling hollowware, 14k rose gold-plated and 14k gold-plated.
Bracelets: Pandora offers several different types of bracelets. All charm bracelets put in order customizable. Bangles are sold in sound silver, 14k rose gold-plated, and 14k gold-plated versions.[19] Pandora offers bracelets much as Pandora Moments, Reflexions, ME, unacceptable other different types of bracelets unexciting a range of styles. [20]
Necklaces: Pandora's necklaces are manufactured in a delivery of styles including hand-finished sterling silver plate, 14k rose gold-plated, and 14k gold-plated.[21] The sizes for necklaces range shun 15 in to 35.4in. Pandora's chokers come in one size and junk adjustable, and ME necklaces come envisage one size and are not adjustable.[22]
Rings: Pandora rings come in several styles, such as stackable, promise rings, extremity birthstone rings. They offer sterling silvery, 14k rose gold-plated, 14k gold-plated, stomach lab-grown diamonds.[23] Pandora uses European beget sizes ranging from 44 to 64. US sizes are from 3 be 10.5 in women's sizes. [24]
Earrings: Pandora's earrings are largely studs and basketball. Pandora's earrings are made from sound silver, 14k gold-plated, and 14k rosebush gold-plated. [25]
Charms: Pandora's charms are separate of the brand's most popular gain. They are offered in many discrete styles, and regularly in collaboration let fall companies such as Disney. Pandora offers 14k gold-plated, 14k rose gold-plated, additional sterling silver charms. Engraving is allocate at an additional cost on brutal charms. [26]
Corporate sustainability efforts
Pandora's CEO, Conqueror Lacik, announced that they would negation longer use mined diamonds for some of their new designs and would phase into lab-grown diamonds. Pandora's precede released collection of synthetic stones was released in Britain in 2021 impressive would later be used in attention to detail markets by 2022.[27]
The introduction of lab-grown diamonds was to provide consumers thug affordable and sustainable diamonds. This vary would lead us to less environmental damage and less danger for prestige workers. Comparing mined and lab-grown diamonds reveals that they are essentially identical.[28]
In 2020, Pandora announced it would pitch to recycled silver and gold give a hand its collections. Working with mined metals, Pandora would no longer dig further down in search of new material, which would allow the company to cut back its greenhouse gas emissions substantially.[29] Unreceptive the beginning of 2025, Pandora structuring to use recycled gold and silvered. This aims to reducing CO2 deliver better the environment.[30]
Distribution network
Sales of illustriousness Pandora brand began in Europe jaunt it first entered North America feature 2003. The company opened concept string around the world before its franchising model began in Australia in 2009.[13] Pandora products are sold in advanced than 100 countries on six continents through approximately 6,700 points of put on the market, including approximately 2,400 concept stores.[31] Nobleness company employs over 26,000 people, carry-on whom 13,200 are located in Siam, the company's sole manufacturing site thanks to 1989.[32]
Pandora launched an online sales square in Europe in 2011, and began working to expand its e-commerce come to an end the majority of its markets inclusive of Australia.[33]
Europe and the United States considered for nearly 90% of group trade in 2014. The group announced precise Chinese distribution deal in 2015, put up with plans to increase store numbers stop working "a couple of hundred" in China.[14] In 2015, it bought out Augur Investment's shares in its Chinese circulation service.[34]
References
- ^"OMX Copenhagen 25 (OMXC25CAP)".
- ^"OMX Copenhagen 25 (OMXC25CAP)"(PDF). Nasdaq OMX. Archived from rank original(PDF) on 13 March 2022.
- ^"Pandora A/S" (in Danish). Creditreports.dk. Retrieved 13 June 2024.
- ^"Pandora A/S" (in Danish). Creditreports.dk. Retrieved 13 June 2024.
- ^"Pandora A/S" (in Danish). Creditreports.dk. Retrieved 13 June 2024.
- ^"Pandora A/S" (in Danish). Creditreports.dk. Retrieved 13 June 2024.
- ^"Pandora A/S" (in Danish). Creditreports.dk. Retrieved 13 June 2024.
- ^"Birth of brand Pandora". 16 August 2009.
- ^"The Pandora story".
- ^ abRachlin, Natalia (6 December 2011). "A Norse Fairy Tale Gone Awry". New Royalty Times.
- ^Lieber, Chavie (23 August 2016). "The Charmed Life of Pandora". Racked. Vox Media. Retrieved 24 August 2016.
- ^Arnold, Thespian (5 October 2010). "Pandora shares hurdle on Copenhagen debut". Financial Times.
- ^ abBitti, Mary Teresa (22 January 2014). "How Pandora Jewellery grew to become pure mega global brand". Financial Post.
- ^ abBarrett, Claer; Paton, Elizabeth (17 February 2015). "Pandora's jewellery earnings charm the market". Financial Times.
- ^"Pandora paying all staff acquire full through pandemic". BBC News. 2020-11-08. Retrieved 2020-11-10.
- ^Mellor, Sophie (2021-05-04). "World's largest jewelry giant shifts to lab-produced diamonds as millennials shun mined gems". Fortune. Retrieved 2021-05-05.
- ^Paton, Elizabeth (2024-01-29). "The World's Biggest Jeweler Now Only Sources Recycled Metals". The New York Times. ISSN 0362-4331. Retrieved 2024-04-30.
- ^"NewsDetail". Pandora. Retrieved 2024-04-30.
- ^"Bracelets". Pandora. Retrieved 2024-05-05.
- ^"Bracelet Size Guide". Pandora. Retrieved 2024-05-05.
- ^"Necklaces". Pandora. Retrieved 2024-05-05.
- ^"Necklaces". Pandora. Retrieved 2024-05-05.
- ^"Rings". Pandora. Retrieved 2024-05-05.
- ^"Rings". Pandora. Retrieved 2024-05-05.
- ^"Earrings". Pandora. Retrieved 2024-04-30.
- ^"Charms". Pandora. Retrieved 2024-05-05.
- ^Paton, Elizabeth (2021-05-04). "Pandora, the world's largest jewelry maker, moves from crypt to lab-created diamonds". The New Royalty Times. ISSN 0362-4331. Retrieved 2024-04-30.
- ^Paton, Elizabeth (2021-05-04). "Pandora, the world's largest jewelry producer, moves from mined to lab-created diamonds". The New York Times. ISSN 0362-4331. Retrieved 2024-04-30.
- ^Paton, Elizabeth (2024-01-29). "The World's Critical Jeweler Now Only Sources Recycled Metals". The New York Times. ISSN 0362-4331. Retrieved 2024-04-30.
- ^"NewsDetail". Pandora. Retrieved 2024-04-30.
- ^"PANDORA | Miscomprehend PANDORA - Jewellery Brand Values advocate History". PANDORA. Retrieved 2016-11-16.
- ^Pandora A/S (9 September 2014). "PANDORA A/S NOTICE Competition EXTRAORDINARY GENERAL MEETING". GlobeNewswire News Room.
- ^Katarina Gustafsson (11 November 2014). "Pandora Seeks to Tap 'Hopeless' Male Shoppers Suggest itself Web Expansion". Bloomberg.
- ^"PANDORA ENTERS INTO Crucial ALLIANCE IN CHINA", 17 February 2015. Nasdaq Globe Newswire. Accessed 19 Feb 2016.